Including Planned Giving in Year-End Fundraising

Planned Giving Year end fundraising. (1).png

Not everyone thinks about planned giving at year-end. The focus is usually around getting those current annual gifts in before December 1st - but it also provides a perfect opportunity to plant the seeds of legacy giving and also get some current legacy gifts (yes, they do exist!). Watch this video of my interview at about why to also focus on planned giving in the year end campaign.

Listen/watch here